The Rise of the Fashion Bro: When Did Guys Start Caring This Much?
There was a time when caring about your clothes as a man was considered vaguely suspicious.
2026-04-23
Style Editor
Nina writes about how clothes work on real bodies in real weather. She is interested in fit above almost everything, thinks most men own too much and wear too little of it, and has strong opinions about what a wardrobe should cost. Her travel writing is mostly a packing argument.
Writes on Style · Travel · Drinks & Dining
125 articles
Showing 121–125 of 125 articles
There was a time when caring about your clothes as a man was considered vaguely suspicious.
2026-04-23
A capsule wardrobe is not about deprivation.
2026-04-22
Japanese denim occupies a unique space in menswear: a product category where obsession is not just tolerated but actively encouraged.
2026-04-22
The New Balance 990v6 is here, and it might be the most complete sneaker the brand has ever produced.
2026-04-20
Salomon has been the footwear brand of choice for the fashion-meets-function crowd, but their latest XT-6 Gore-Tex edition is specifically engineered for guys who want trail shoe aesthetics without ever setting foot on an actual trail.
2026-04-20