The Best New Products That Launched in January 2025

January launches set the tone for the year, and 2025 opened strong. Brands used CES, the winter trade shows, and post-holiday momentum to drop products that had been in development for years. Here are the standouts that justify starting the new year with a few strategic purchases.

Samsung Galaxy S25 Ultra launched with a titanium frame, 200MP camera sensor, and Galaxy AI features that genuinely improve daily phone use. The Circle to Search feature — draw a circle around anything on screen to identify it — has become indispensable for shopping and research. It is the most complete Android phone ever released.

Aesop Reverence Aromatique Hand Balm was reformulated for the first time in years, adding kakadu plum extract for vitamin C benefits alongside the existing vetiver and petitgrain scent profile. The texture is slightly less waxy, absorbs faster, and does not leave a greasy film on phone screens. A subtle but meaningful improvement at https://www.aesop.com.

Allbirds Tree Dasher 3 running shoe ($140) addressed every complaint about the previous generation — stiffer midsole, improved heel lockdown, and a redesigned upper that breathes properly during interval training. The Eucalyptus Tree fiber upper is sustainably sourced, and the shoe weighs just 8.5 ounces.

Le Labo Baie Rose 26 joined the permanent collection after years as a City Exclusive available only in the Chicago boutique. The pink peppercorn, rose, and cedar composition is dry, peppery, and unlike anything else in Le Labo's lineup. At $215 for 50ml, it occupies the sweeter end of the brand's spectrum.

Apple Vision Pro launched commercially in February but pre-orders opened in January, and the spatial computing device polarized the tech world. The hardware is undeniably impressive — micro-OLED displays with 23 million pixels deliver the most immersive mixed-reality experience available. Whether the $3,499 price is justified depends entirely on how much you value being an early adopter.

Also noteworthy: Patagonia's Nano Puff received its first significant redesign in five years with improved insulation placement, Arc'teryx launched the Beta LT in a new colorway range, and Prose expanded their custom hair care line to include scalp treatments. January set a high bar that the rest of 2025 will need to match.