The 15 Most Underrated Menswear Brands on the Internet
2024-06-28 · 5 min read
The best menswear brands are rarely the ones dominating your Instagram explore page. For every hyped label with a million followers, there is a quieter operation making better clothes at better prices. Here are fifteen brands that consistently deliver and consistently fly under the radar.
Corridor, based in New York, makes hand-printed shirts and relaxed tailoring using sustainable fabrics. Their camp-collar shirts in original prints run sixty to a hundred dollars. Evan Kinori, a one-man operation in San Francisco, produces garments in tiny batches from Japanese and European fabrics that feel like museum pieces.
Portuguese Flannel and La Paz, both from Portugal, offer southern European quality at prices that embarrass Northern European brands charging three times as much. Portuguese Flannel's overshirts and camp-collar shirts are some of the best-value garments in menswear. La Paz specializes in clean minimal basics with a nautical edge.
For denim, Orslow from Japan makes workwear-inspired pieces with impeccable construction. Their 105 Standard and 107 Ivy Fit jeans compete with any Japanese denim brand. Tender Co. from England produces some of the most interesting hand-dyed garments in fashion but remains unknown outside denim-obsessed circles.
In footwear, Astorflex from Italy makes crepe-soled boots using vegetable-tanned leather for under two hundred. Fracap, also Italian, produces hand-sewn hiking boots rivaling Diemme at slightly lower price points. Both brands suffer only from a lack of marketing budget.
For knitwear, Harley of Scotland and William Lockie are two Scottish mills making cashmere and lambswool sweaters at prices luxury brands cannot touch. A Shetland wool crew-neck from Harley costs about sixty-five dollars and lasts a generation. Howlin' from Belgium offers more colorful knits in a similar quality tier.
Browse these brands at https://www.endclothing.com which stocks several labels mentioned above. The common thread: these brands invest in product rather than marketing. They make excellent clothing, sell it at fair prices, and rely on word of mouth. Consider this your word.