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Prada's Menswear Just Hit Different This Season

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Sophie Chen

2024-07-11 · 5 min read

Prada's Menswear Just Hit Different This Season

Prada's menswear under the co-creative direction of Miuccia Prada and Raf Simons has been on an extraordinary run, and this season might be the peak. The collection blended 1990s intellectual minimalism with working-class utilitarianism that felt both cerebral and wearable, a combination that should not work but does when two of fashion's greatest minds are in the room.

The tailoring was the standout. Slim, slightly short-hemmed trousers in wool gabardine paired with oversized leather blousons and minimal button-up shirts created a silhouette that felt retro-futuristic. The proportions were carefully off-kilter, with cropped jackets hitting above the waist while trousers pooled at the ankle. Nothing fit traditionally. Everything looked right.

The nylon triangle logo appeared sparingly but effectively. Rather than plastering it across every piece, the design team used it on select accessories and outerwear, letting the clothing speak for itself. This restraint separates Prada from brands relying on logo saturation to communicate value.

Color choices were sophisticated and unexpected. A palette of dusty rose, steel blue, concrete grey, and burnt orange gave the collection warmth Prada menswear does not always deliver. These are colors working in real wardrobes, not just on runways.

The footwear was predictably strong. Prada's chunky derby shoes and loafers have become some of the most desired shoes in fashion, and this season's offerings in brushed leather continued to push house codes forward. The Adidas collaboration also expanded with new Forum colorways.

Pricing remains firmly luxury. Shirts from five hundred, trousers from eight hundred, jackets well into the thousands. But the influence extends far beyond the price point. Within two seasons, these silhouettes will filter down to Zara and H&M. Browse the collection at https://www.ssense.com.

This season matters because it suggests a direction for the entire industry. Intellectual, restrained, richly colored, and proportionally adventurous. Whether you buy directly or wait for the trickle-down, the influence will shape how men dress for the next two years.